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Virtualization Deep Dive Day 2014

Virtualization Deep Dive Day 2014

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Virtualization Deep Dive Day 2014


Rob McShinsky
Robert McShinsky (MCSE, MCP, MCTS) has been working in technology for over 13 years focusing on server management and systems architecture design and is currently employed as a Sr. Systems Engineer at Dartmouth Hitchcock Medical Center. He is also a regular contributor and member of the Server Virtualization Advisory Board at SearchServerVirtualization. His most notable skills are in the area of server virtualization since 2004. Robert has been the development architect working closely with Microsoft as an early adopter and ongoing participant in TAP/RDP programs of Microsoft Hyper-V and System Center Virtual Machine Manager (SCVMM). This has included video and written case studies, acting as a customer reference, and speaking with industry analysts and vendors about Hyper-V and multiple System Center products. Robert has been the lead in migrating 65% (450+) Windows servers at Dartmouth Hitchcock Medical Center using Virtual Server 2005 R2 and Hyper-V R1/R2/R2 SP1 virtualization platforms. Robert is also the technical lead and architect of the Microsoft Active Directory infrastructure at Dartmouth Hitchcock Medical Center. Other skills include management of Red Hat Directory Servers, various Linux operating systems, Citrix/Terminal Services, and Windows desktop deployment scenarios. In addition, he is a Microsoft MVP (Virtual Machine), blogs at, tweets at (@VirtuallyAware) and speaks at various technical events about experiences and giving tips on virtualization and management solutions. Specialties: • Microsoft Hyper-V R1/R2/R2 SP1 • Microsoft Virtual Server 2005 R2 SP1 and VSMT • Microsoft System Center Products (SCVMM, SCDPM, SCOM) • Active Directory Services • Red Hat Directory Services
Todd Smith IISales Engineer Manager for New EnglandCitrix
Todd is the New England Manager for SEs at Citrix.  Todd has spoken at several of our events and is quite popular.
Tim MackeyOpen Source Evangelist and XenServer Community ManagerCitrix
Tim Mackey is a community manager and evangelist for XenServer within the Citrix Open Source Business Office and is focused on server virtualization and cloud orchestration technical competencies. He joined Citrix through the Reflectent acquisition in 2006, and served as architect and developer for Citrix EdgeSight; an end user experience performance monitoring solution. In 2007, Mr. Mackey became technical product manager for the EdgeSight product line and then in 2009 product manager for the XenServer self-service virtualization components. Since that time, he has held various roles within the XenServer team, and speaks regularly on topics related to the design of large scale virtual environments.
Jerry SheaSr Virtualization EngineerCitrix
Jerry Shea has worked in the IT industry for over 35 years, and has been working with Citrix products since 1996 filling such roles as Citrix Administrator, Engineer, Architect and consultant. Joining Citrix at the beginning of 2007 Jerry is currently a Senior Virtualization Engineer delivering the vision of Citrix Delivery Clouds. Prior to working for Citrix Jerry worked for Compaq and then HP where he was responsible for developing collateral on integrating Citrix and HP products. Jerry ran the New England Citrix User Group for over 12 years, until handing over the role as president.
Bill WilderDevPartners
I am an independent Cloud Consultant focused on helping
individuals and companies succeed in the cloud using Windows Azure.
I am not representing any vendor.
Kevin GoodmanFounder and CEOFsLogix
A veteran in the software industry for over twenty years, Goodman has had successful management roles in a number of private and publicly held high-tech companies including RTO Software, VMware and DCA.
Goodman is the author of two books published by M&T Publishing – Windows NT: A Developer’s Guide, and Building Windows 95 Applications, and has been a frequent contributor to several computer industry magazines. Goodman has also been awarded four patents.
George SymonsChief Executive OfficerGridStore

George Symons, Chief Executive Officer
George Symons brings over 20 years of storage experience to Gridstore as a member of its board of directors and CEO. Mr. Symons previously served as Chief Strategy Officer at Nexsan, resulting in its acquisition by Imation. Prior to Nexsan he held executive roles in storage companies including Xiotech Corporation (COO), EvoStor (CEO), Yosemite Technologies (CEO), EMC (CTO for Information Management), and Legato (CTO, VP of Development and Product Management). He has also held senior roles at FullTime Software, Software Research, PROCASE Corporation, and Sun Microsystems. Mr. Symons has bachelor degrees in Computer Science and Management Science from UCSD, and an MBA from UCLA.
Kelly MurphyFounder and Chief Technology OfficerGridStore
Kelly Murphy, Founder and Chief Technology Officer As a serial entrepreneur with a track record of bringing disruptive technologies to market, Kelly Murphy brings 15 years CEO experience with disruptive venture backed software companies. In 1998, almost a decade before the cloud became popular, Murphy founded Marrakech, the first software company that offered on-demand procurement and supply chain systems to over 30,000 trading partners including some of the world’s largest retailers, consumer food producers, packaging companies and utilities. After selling Marrakech in 2007, he turned his sights onto what was his largest obstacle in growing his previous business — storage. In 2009, Murphy founded Gridstore — a pioneer of software-defined storage that is set to disrupt the traditional storage industry. Currently, he serves on Gridstore’s Board of Directors and is also the Chief Technology Officer. Originally from Canada, Murphy obtained his BS in Computer Science from Michigan Technological University, played Division I hockey and was the seventh pick of the New York Islanders in the 1984 entry draft. - See more at:
Jamil MneimnehKaspersky Labs

Jamil Mneimneh is an SE for Kaspersky Labs, providing him with a wealth of real-world implementation experiences  around virtualization and security.
A Systems Engineer with Kaspersky lab. He has worked in the IT Security field in Atlanta, GA for nearly a decade, most of it has been spent evaluating performance of UTM, NIPS, and NextGen Firewalls from within an Agile engineering organization.
Andrey PozhoginSenior B2B Product Marketing ManagerKaspersky Labs
Andrey Pozhogin is Senior B2B Product Marketing Manager for Kaspersky Lab North America. In this role he is responsible for all aspects of business product launches including scheduling, accountability and product delivery excellence. In his 4-year tenure at Kaspersky, Andrey has held a variety of positions at Kaspersky in Moscow and the US including Marketing Manager and Launch Manager for both consumer and corporate products.
Tyler RohrerLiquidware Labs
Tyler Rohrer co-founded Liquidware Labs after leaving a key role within VMware's Enterprise Desktop Team. Previously, he was a partner at FOEDUS, which was acquired by VMware. Tyler heads up the Strategic Alliance program and is engaged in managing the company's relationships with major platform and storage partners.
Matt BoyajianLiquidware Labs
Matt Boyajian joined Liquidware Labs with over 13 years of experience on the desktop team for one of the nation's largest utility providers where he managed the virtualization initiative by leveraging Liquidware Labs' solutions. Liquidware Labs was pleased to introduce Matt as Sr. Solutions Architect in early 2011.
Dan StoltsIT Pro Evangelist / IT Pro Community Lead North EastMicrosoft
Dan Stolts (The "ITProGuru") is a technology expert who is a master of systems management and security. He is proficient in many Microsoft products especially in the server area (Windows Server, System Center, Exchange, SharePoint, Virtualization, Etc) and holds many certifications including MCT, MCITP, MCSE, TS, etc. Dan is currently specializing in System Management and Security and is also very passionate about virtualization technologies. Dan is and has been a very active member of the community. He is president of Boston User Groups, Founder of Virtualization Group Boston, Founder of North East Leaders and serves on many IT Community group boards. He is in the process of writing his first book on building technology communities. He is a believer in social networking and can be reached on twitter @ITProGuru. He has participated in many non-technology community groups such as: Rotary Club, Lions Club, local Chambers of Commerce and is a mentor for the local high schools. Dan is an enthusiastic advocate of technology and is passionate about helping others. Dan's lifelong passion has been and continues to be to help and teach others!
Mathjis GatesApp-V TeamMicrosoft
Matthijs Gates is the Lead Program Manager on Microsoft Application Virtualization (App-V). Matthijs has worked on App-V since 2008. Prior to this role, he worked for many years as a Software Design Engineer at Microsoft on several technologies including operating systems, networking, multimedia, and television support. Matthijs holds numerous software patents.
Matthijs currently lives outside Boston with his wife and two children.
Rachel ZhuSr. Reference ArchitectNetApp
Photo: Rachel Zhu
Rachel Zhu is a virtualization architect at NetApp. She designs and implements virtualization solutions and drives integration between storage and virtualization platforms. She authors many virtualization best practice and deployment technical papers for NetApp Solutions. Before joining NetApp, she was a senior software engineer for Nortel and HP Canada. Rachel received her Doctor of Medicine (M.D.) from Jiao Tong University medical school in China and a Master Degree of Computer Science from North Carolina State University in US.
Jackk MaddenBloggerTech Target

Photo of Jack Madden with his phones

Jack Madden covers everything related to enterprise mobility management at, a TechTarget website devoted to desktop virtualization, the consumerization of IT, and enterprise mobility. Jack has written hundreds of articles and spoken at BriForum, Citrix Synergy, VMworld, and other events throughout the US and Europe. He is the author of “Enterprise Mobility Management: Everything you need to know about MDM, MAM, & BYOD” and co-author of “The VDI Delusion.”

Tim ManganKahunaTMurgent Technologies
President of Virtualization Group Boston. Tim Mangan is the Founder of TMurgent Technologies LLP. Prior to launching TMurgent, Tim was with many software and/or hardware companies including Softricity, Sync Research, Tylink, Avanti Communications, Memotec, Teleglobe, Infinet, and ComputerVision. Somewhere in between he also did consulting work for the WAN side of a major US bank. At one point he was the President of the Frame Relay Forum, an international consortium of Communication Carriers, Vendors, and Users. Tim speaks at many conferences and has been awarded by Microsoft as a "Most Valuable Professional" for Virtualization and by Citrix as a "Citrix Technology Professional".

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 ‭(Hidden)‬ Schedule

Thursday, March 14th, 2013

7:30AM - 5PM

The schedule summary is shown below.  Session details for each of the sessions appear on the EventDetails page.  Overall, the event will feature Keynote, Lunch, and Closing sessions for the entire audience, plus additional breakout sections in the morning and afternoon. And, of course, the best educational experience in the virtualization space you can find anywhere.

Pre-Opening Networking Session. 7:30 to 8:30AM  This time, before the Opening Session, will be your best opportunity to network with fellow attendees and to visit the event sponsors to find out what the latest in their offerings. Some will be offering prizes or gifts.

Sponsor Expo. All Day. Join us in the "Expo Hall" for a chance to talk with the sponsors one-on-one.

Opening Session and Keynote. 8:30 - 9:45AM. Join us in the "big room" for the opening session and keynote.  You don't want to miss this year's opening keynote!!!!!

Breakout Sessions. 10AM, 11AM, 12PM, 2PM, 3PM. There are four simultaneous tracks for the breakouts. Final schedule adjustments are in progress but it looks like you can hit three breakouts in the morning, plus thwo more in the afternoon.

Lunch, etc. 1PM. We will again be having a "working lunch". Quickly pick up your box lunch and join us in the big room. During lunch, we give the sponsors a very short opportunity to tell you about what they do. It's fast and furious elevator pitches, so it won't be boring and you can visit the sponsor tables for more detail if you like what you hear.

Closing Session. 4:00-5:00PM. Turn in those evaluations! Last chance to get your business cards into the sponsors. Then we offer door prizes to lucky selections (your completed eval form).

Video Recording. There will be "must see" sessions that you cannot attend because you are in another one. All sessions will be recorded (pending permission by the speaker) and made available, via the web, to attendees after the event.

Note: Deep Dive Day site is best viewed in IE or Firefox.  Chrome is known to have issues displaying some pages.

 Note: the schedule is subject to change

 ‭(Hidden)‬ Schedule At A Glance

 ‭(Hidden)‬ Deep Dive Day Sessions

Sort by AttachmentsUse SHIFT+ENTER to open the menu (new window).
Windows Azure - Your Next Data CenterUse SHIFT+ENTER to open the menu (new window).
B4ThoreauBill Wilder
Important to IT Pros since it represents a game-changing disruption to how IT Pro's role will be defined for years to come.

At VirtG's Virtualization Day in 2011 there was a talk on "Cloud Computing Essentials for the IT Pro" (by Dan Stolts and Bill Wilder) which introduced cloud concepts and covered "the basics."

Well, it's 2014 and A LOT has changed - our clouds are all grown up, and today "the basics" are a whole lot more capable than they were in 2011. In fact, it's time to starting thinking about Windows Azure as your next data center.

Join Windows Azure MVP Bill Wilder in an independent session drilling into what Windows Azure has to offer today's IT Pro.


Virtualization and SecurityUse SHIFT+ENTER to open the menu (new window).
B3ThoreauJamil Mneimneh
In this session we will discuss the different approaches to virtualization security, talk about technologies that speed up the security tasks and may help to save on associated hardware procurement costs.  Andrey, who was scheduled to do this presentation originally could not make it, so Jamie will step in.

You’ve now virtualized some or all of your corporate environment.  Virtualization is a great technology with numerous and clear benefits. Did you consider security though? You have options to ensure you implement the most efficient solution for virtual environments.

In this session we will discuss the different approaches to virtualization security, talk about technologies that speed up the security tasks and may help to save on associated hardware procurement costs.

GridStore - Software Defined Storage Optimized for Hyper-V - The Challenges and a Real-Life SolutionUse SHIFT+ENTER to open the menu (new window).
B1LongfellowKelly Murphy

Getting the storage right is critical to success in virtualizing operating systems.  Come hear from some experts in this space.

Gridstore Software-Defined Storage that is Optimized for Hyper-V

  • Accelerate Hyper-V apps
  • Eliminate I/O bottlenecks between VMs and underlying storage
  • Increase VM density your storage can support

As companies progress in their virtualization initiatives, they find that they are not seeing the dramatic ROI that virtualization promised. This shortfall is the result of additional infrastructure costs such as high-end storage that is needed to support the virtualized workloads running on commodity servers. At the root of the need for this high-end storage is an attempt to mask the effects of the I/O blender. Gridstore 3.0 is optimized storage for Hyper-V. Its patented architecture completely eliminates the I/O blender. With the ability to provide per-VM optimizations that accelerate and prioritize application I/O in virtualized environments, Gridstore takes Hyper-V storage to a whole new level.

  • vmOptimized  Storage – Accelerates I/O for every application.
  • TrueQoS – Guarantees Performance of your most important apps/VMs.
  • GridScale – Massively parallel performance that scales without loss.
Breaking the Laws of Desktop PhysicsUse SHIFT+ENTER to open the menu (new window).
B2LongfellowTyler Rohrer

LWL Founder T.Rex is back at VirtG!  His sessions have always proved popular and interesting.  He and Matt will talk about all of the things that they have learned helping customers with implementing workspace virtualization. 

LWL Founder T.Rex Rohrer and Legendary Senior Systems Engineer Matt Boyajian will dive into the Black Hole of Workspace Virtualization and share with attendees several key lessons learned after working on nearly 5,000,000 physical, virtual, and cloud workspaces over the past 5 years. This journey will be very technical by nature, highly interactive, and will feature only ONE PowerPoint Slide…the rest will be live demos and whiteboarding.

  • The New Physics of User Management
  • Bending the speed of light and other ways to get IOPS under control
  • How to liberate yourself from the Gravity of Legacy Apps and achieve 100% application independence
  • Mapping out YOUR galaxy of user workspace challenges, and time travel

Based on national feedback – Tyler and Matt present in a dynamic fashion that engages the audience, compels them to question previous assumptions they might have in desktop virtualization, and arms them with actionable next steps.

The Impact of Hypervisor Selection in your CloudUse SHIFT+ENTER to open the menu (new window).
B1HawthorneTim Mackey

A technical look at hypervisor impacts when implementing a cloud infrastructure, either for private or public cloud implementation.

Today everyone wants a cloud, and with competing options to create a cloud around every corner, you’d think it easy to create a successful cloud.  While most provide more deployment options than you’d ever want, having choices isn’t always a good thing.  In this session we’ll look at how a preference for hypervisor can directly impact the success of your cloud initiative whether you want a CloudStack, OpenStack or vCloud based cloud.  Looking at this from a different perspective, if your boss tells you to build a CloudStack, OpenStack or vCloud based cloud, what might you have to give up in order to meet your objectives?
Overcome the Challenges of Scaling and High Performance for Your Virtual Desktop EnvironmentUse SHIFT+ENTER to open the menu (new window).
B3HawthorneRachel Zhu

VDI Performance is key to user acceptance.  A combination of technologies and products are needed to succeed.

Your initial VDI projects have been successful, but you’re now faced with the requirements for extreme performance for a VDI desktop with more IOPS. Learn how to meet these increasing demands without negatively impacting the end user experience or over paying for your VDI infrastructure with NetApp and Atlantis Computing.

Speed Your Virtual Desktop Deployment Without Complexity, Risk or High CostUse SHIFT+ENTER to open the menu (new window).
B2HawthorneRachel Zhu

Many customers have had delayed or shrunken VDI deployments that occurred due to not understanding what it takes to be successful up-front because it involves some very different technologies.  Come to this session to learn first-hand about how to combine two best-of-breed products together to succeed.

Learn how you can rapidly deploy your virtual desktop environment by leveraging FlexPod Datacenter with Citrix XenDesktop, which is a pre-validated and tested solution that combines storage, networking, and server components into a single, flexible architecture for XenDesktop. The FlexPod Datacenter architecture can easily scale up or out, and can be optimized for a variety of mixed workloads in both virtualized and non-virtualized environments. 
Solve Data Compliance with Citrix ShareFile on NetApp Use SHIFT+ENTER to open the menu (new window).
B4HawthorneTodd Smith II

As VirtG's President, Tim Mangan, always says: "It is all about the data". This is why you really should be going to VDI to begin with.  Do it right!

Learn how Citrix ShareFile is the answer to unsecure, consumer-style cloud services to share data and how NetApp is the perfect complement to provide a highly efficient infrastructure to reduce storage cost and back up end-user data in an instant.

Hyper-V and MeUse SHIFT+ENTER to open the menu (new window).
B1ThoreauRob McShinsky
With all the new features of Hyper-V in Windows Server 2012 and 2012R2, and the spike in use by admins, along with a growing vendor base, there is great interest in learning more about it. Even if you normally use a different hypervisor, you probably have a growing collection of Hyper-V servers!

A real Hyper-V Administrators perspective on what features of 2012 and 2012R2 are beneficial in the day to day grind. Also touching on the state and direction of Hyper-V's growth as seen by its increasing market share and the emergence of a supportive vendor base.

This independent session, led by a Microsoft MVP whose daytime job is as an IT Professional, will be filled with practical "how to".

"Automate or Die": IT Pro Skills for the Next 20 YearsUse SHIFT+ENTER to open the menu (new window).
B2ThoreauTim Mangan
Whether you move to the cloud or not, the cry is "Automate or Die". What does this mean to you and what skills do you need to compete?

Whether you move your data and applications to the public cloud infrastructure or leverage new and exciting products to keep it in-house, the landscape for how IT Professionals perform their duties are changing.

"Automate or Die" refers to the need to utilize emerging tools of many kinds to perform the routine tasks that you do today. Rather than work you out of a job, this enables you to take on different tasks tomorrow. What skills will be most in demand and how can you prepare for it?

In this session we will talk about how IT Pro jobs are changing, what you should be doing now, and what skills you will need to learn for your career in order to compete in the future.

This independent session should prove to be a lively one, designed to be informative and interactive with the audience.

Everything you really need to know about enterprise mobility management in 45 Minutes!Use SHIFT+ENTER to open the menu (new window).
1 KeyNoteCombined RoomsJackk Madden
Last year you asked for more content on mobility. So this year's keynote is by author and blogger Jack Madden (the polite brother). Join us early for an engaging session!
If you’ve been anywhere near the end user computing space recently, then you’ve been hearing a lot of talk and hype about mobile device management, mobile app management, BYOD, consumerization, and dozens other new acronyms related to enterprise mobility management. There’s a lot of new information to dig through, so this keynote session will cut through the confusion and tell you what you really need to know. Jack Madden spends all day, every day with this stuff, so in 45 minutes he’ll give you the rundown of the important technologies, why you should care about them, and what to keep in mind when considering enterprise mobility management in your own environment.
Extend your existing Application Virtualization Solution with FSLogix AppsUse SHIFT+ENTER to open the menu (new window).
B3LongfellowKevin Goodman
This session will reveal how real companies are extending app virt solutions to reduce the number of disk images necessary to support Citrix/RDSH and VDI as well as the labor necessary to implement app virt.
This session will reveal how real companies are extending app virt solutions to reduce the number of disk images necessary to support Citrix/RDSH and VDI as well as the labor necessary to implement app virt. What you will learn from this session: How to revive a stalled appvirt project. How to plan a new Citrix/VDI appvirt project. How to successfully handle applications that cannot be virtualized.
Everything You Need to Know for a Successful Office 2013 App-V DeploymentUse SHIFT+ENTER to open the menu (new window).
B4LongfellowMathjis Gates
Microsoft App-V, from the source!  This session is being led by a member of App-V product team here in Cambridge. This is a rare and unique opportunity for us.

Office is one of the top requested applications to be virtualized on App-V 5.0, and if you're unfamiliar with it, this can be tricky. I will show them what is needed to successfully virtualize and deploy virtual Office 2013. I will go over the supported configurations, the creation, deployment and management of Office in the APP-V environment.

This session is being led by a member of App-V product team here in Cambridge. This is a rare and unique opportunity for us.

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